Black and white photo of the by Crea flagship store located on Jörgen Ankersgatan in Malmö, Sweden, featuring a minimalist entrance flanked by two windows displaying handcrafted Scandinavian furniture. Black and white photo of the by Crea flagship store located on Jörgen Ankersgatan in Malmö, Sweden, featuring a minimalist entrance flanked by two windows displaying handcrafted Scandinavian furniture.
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OUR STORY

100% MADE IN SWEDEN

Founded in 2017, By Crea® has proudly designed and produced made-to-order furniture in Sweden from day one. Every piece is handcrafted in our own factory in Malmö.

Founded in 2017, By Crea® has proudly designed and produced made-to-order furniture in Sweden from day one. Every piece is handcrafted in our own factory in Malmö.

Black and white photo of unfinished Ebba bar stools during the crafting process at by Crea’s Swedish workshop, with raw oak timber stacked in the background, highlighting traditional woodworking and Scandinavian craftsmanship. Black and white photo of unfinished Ebba bar stools during the crafting process at by Crea’s Swedish workshop, with raw oak timber stacked in the background, highlighting traditional woodworking and Scandinavian craftsmanship.

Made-To-Order Furniture

Made-To-Order Furniture

No two homes are alike, and we think your furniture shouldn’t be either. With customizable sizes, colors, and fabrics, By Crea® offers a tailored experience that lets you design each piece to suit your personal style. We combine minimalistic Scandinavian aesthetics with everyday usability, ensuring our furniture doesn’t just look good, but feels right in your home.

No two homes are alike, and we think your furniture shouldn’t be either. With customizable sizes, colors, and fabrics, By Crea® offers a tailored experience that lets you design each piece to suit your personal style. We combine minimalistic Scandinavian aesthetics with everyday usability, ensuring our furniture doesn’t just look good, but feels right in your home.

Global Reach. Local Feel.

Global Reach. Local Feel.

Although every piece is handmade in our Swedish factory, our service knows no borders. From Malmö to Melbourne, we deliver globally, with fast shipping and a personal touch that our customers love. We’re proud to be a small, dedicated team that takes the time to get to know you and your needs.

Although every piece is handmade in our Swedish factory, our service knows no borders. From Malmö to Melbourne, we deliver globally, with fast shipping and a personal touch that our customers love. We’re proud to be a small, dedicated team that takes the time to get to know you and your needs.

What Our Customers Say

What Our Customers Say

We often hear from customers who say they’ve never experienced service quite like ours, and that’s exactly what we aim for. From design consultation to delivery, our goal is to make you feel seen, heard, and supported.

We often hear from customers who say they’ve never experienced service quite like ours, and that’s exactly what we aim for. From design consultation to delivery, our goal is to make you feel seen, heard, and supported.

Alexandra Pettersson, founder of by Crea, standing in a modern kitchen featuring her design, the handmade Ebba Bar Stools in black oak. Alexandra Pettersson, founder of by Crea, standing in a modern kitchen featuring her design, the handmade Ebba Bar Stools in black oak.

MEET OUR FOUNDER

The Vision Behind by Crea®

The Vision Behind by Crea®

Since founding by Crea® in 2017, Alexandra Pettersson has designed a collection of globally recognized furniture pieces, celebrated for their minimalist elegance and timeless appeal. Her passion for design, entrepreneurship, and personal service has shaped the very foundation of the brand, and continues to drive everything we do today.

by Crea® has grown into an internationally recognized furniture brand, featured in homes and businesses around the world. We are proud to stand for Scandinavian craftsmanship, enduring quality, and a deep commitment to exceptional, personalized service.

Each piece we make is a reflection of our dedication to design and detail. But for us, it’s never just about a single purchase, it’s about building lasting relationships. Like your trusted neighborhood shop, we’re here to support you every step of the way. Wherever you are in the world.

Since founding by Crea® in 2017, Alexandra Pettersson has designed a collection of globally recognized furniture pieces, celebrated for their minimalist elegance and timeless appeal. Her passion for design, entrepreneurship, and personal service has shaped the very foundation of the brand, and continues to drive everything we do today.

by Crea® has grown into an internationally recognized furniture brand, featured in homes and businesses around the world. We are proud to stand for Scandinavian craftsmanship, enduring quality, and a deep commitment to exceptional, personalized service.

Each piece we make is a reflection of our dedication to design and detail. But for us, it’s never just about a single purchase, it’s about building lasting relationships. Like your trusted neighborhood shop, we’re here to support you every step of the way. Wherever you are in the world.

Minimalist Scandinavian showroom by Crea featuring a natural oak dining table set with black-framed chairs, cream lounge seating, and curated decor, all in a soft-toned herringbone space. Minimalist Scandinavian showroom by Crea featuring a natural oak dining table set with black-framed chairs, cream lounge seating, and curated decor, all in a soft-toned herringbone space.

OUR STORE

Malmö, Sweden

Malmö, Sweden

The official store and showroom is located in Malmö, Sweden. Here, you can experience our full collection of handcrafted Scandinavian furniture in person. From barstools and dining tables to armchairs and decor, every piece is displayed with the care and quality that define our brand.

The official store and showroom is located in Malmö, Sweden. Here, you can experience our full collection of handcrafted Scandinavian furniture in person. From barstools and dining tables to armchairs and decor, every piece is displayed with the care and quality that define our brand.

Our team is on hand to guide you through materials, finishes, and custom options, so you can make confident, informed choices. Whether you're furnishing a home, office, or outdoor space, a visit to our Malmö store lets you feel the craftsmanship and comfort up close.

Our team is on hand to guide you through materials, finishes, and custom options, so you can make confident, informed choices. Whether you're furnishing a home, office, or outdoor space, a visit to our Malmö store lets you feel the craftsmanship and comfort up close.

FAQ

What is by Crea®, and what does the company do?

by Crea® is a Swedish furniture brand that designs, manufactures, and sells its own furniture.

All products are developed in-house. All furniture is produced in the company’s own factory in Malmö, Sweden.

Sales are handled directly through by-crea.com. There are no retailers, resellers, or marketplaces involved.

Where is by Crea® furniture manufactured?

All by Crea® furniture is manufactured in Malmö, Sweden.

Design, metal fabrication, woodworking, upholstery, and assembly are handled internally. Production is not outsourced to third-party factories.

Manufacturing location is consistent across all products and markets. This allows full control over materials, tolerances, and production timelines.

Does by Crea® produce furniture made to order?

Yes. by Crea® produces both pre-configured bestsellers and made-to-order furniture.

Bestsellers follow fixed specifications and shorter lead times. Made-to-order products allow defined customization within production constraints.

Once production begins, custom orders cannot be altered. This rule applies uniformly to all markets.

Why is by Crea® furniture designed with a minimalist aesthetic?

Design decisions are based on long-term usability rather than trends.

Minimal structures:

  • reduce visual complexity
  • age consistently over time
  • simplify maintenance and repair
  • function in both residential and commercial environments

Form, proportion, and material behavior are prioritized over decoration.

How does by Crea® approach durability and product lifespan?

Durability is treated as a core design requirement.

Structural choices prioritize steel and solid wood. Materials are selected for daily use and long service life.

Some models allow replaceable cushions or components. This extends product lifespan and reduces the need for full replacement.

Furniture is designed to be used for years, not replaced seasonally.