Every piece is handcrafted in our Swedish factory
We believe that true design is not only about how furniture looks, but how it’s made, and how it makes us feel. Rooted in Scandinavian aesthetics, our approach to design celebrates honesty, craftsmanship, and connection.
Every piece is designed and handcrafted in our own Swedish factory, created to last, tailored for your home, and shipped across the world. Our story began with a single bar stool, welded by hand in a small Malmö workshop. Today, by Crea® furniture can be found in homes worldwide, yet every item still passes through our own hands before it reaches yours.
Because to us, design is personal, a meeting between people, materials, and purpose.
We believe that true design is not only about how furniture looks, but how it’s made, and how it makes us feel. Rooted in Scandinavian aesthetics, our approach to design celebrates honesty, craftsmanship, and connection.
Every piece is designed and handcrafted in our own Swedish factory, created to last, tailored for your home, and shipped across the world. Our story began with a single bar stool, welded by hand in a small Malmö workshop. Today, by Crea® furniture can be found in homes worldwide, yet every item still passes through our own hands before it reaches yours.
Because to us, design is personal, a meeting between people, materials, and purpose.
Our Story
Our Story
From a single idea to a global brand, by Crea® was born from the search for the perfect bar stool, a design journey that led to the creation of the Freja®.
The Freja® barstool became our foundation: a symbol of minimal Scandinavian design, handcrafted quality, and timeless comfort. Since then, we’ve grown from a one-person workshop to a full-scale Swedish production company shipping to over 15 countries. We’ve moved factories six times to keep up with demand and were honored with the Gasell Award as one of Sweden’s fastest-growing companies.
From a single idea to a global brand, by Crea® was born from the search for the perfect bar stool, a design journey that led to the creation of the Freja®.
The Freja® barstool became our foundation: a symbol of minimal Scandinavian design, handcrafted quality, and timeless comfort. Since then, we’ve grown from a one-person workshop to a full-scale Swedish production company shipping to over 15 countries. We’ve moved factories six times to keep up with demand and were honored with the Gasell Award as one of Sweden’s fastest-growing companies.
Our Founder
Our Founder
Alexandra Pettersson, the founder who built by Crea® from the ground up.
With roots in construction and interior design, she combined technical precision with emotional storytelling, creating a brand that values honesty, quality, and timeless Scandinavian design.
Since founding by Crea® in 2017, Alexandra has designed a collection of handcrafted furniture pieces celebrated for their minimalist elegance and lasting appeal. What began as a single welded barstool in Malmö has grown into a global brand, recognized for its Swedish craftsmanship and personal service.
You’ll still find Alexandra in the factory, refining details and guiding customers through FaceTime consultations, ensuring every design carries the same integrity it started with.
Alexandra Pettersson, the founder who built by Crea® from the ground up.
With roots in construction and interior design, she combined technical precision with emotional storytelling, creating a brand that values honesty, quality, and timeless Scandinavian design.
Since founding by Crea® in 2017, Alexandra has designed a collection of handcrafted furniture pieces celebrated for their minimalist elegance and lasting appeal. What began as a single welded barstool in Malmö has grown into a global brand, recognized for its Swedish craftsmanship and personal service.
You’ll still find Alexandra in the factory, refining details and guiding customers through FaceTime consultations, ensuring every design carries the same integrity it started with.
Our Production
All our furniture is handcrafted in our Malmö factory, where every frame is welded, powder-coated, upholstered, and assembled under one roof.
Keeping production local means we maintain total control, ensure consistent quality, and keep our promise of Swedish craftsmanship.
We don’t chase mass production, we master precision. Each product is built to order, created by people who love what they do.
All our furniture is handcrafted in our Malmö factory, where every frame is welded, powder-coated, upholstered, and assembled under one roof.
Keeping production local means we maintain total control, ensure consistent quality, and keep our promise of Swedish craftsmanship.
We don’t chase mass production, we master precision. Each product is built to order, created by people who love what they do.
The Materials we use
The Materials we use
We believe materials tell stories. That’s why every element, from steel and wood to stone and fabric, is carefully selected for longevity, beauty, and tactile experience.
We use FSC-certified wood, European fabrics, and recyclable steel to ensure that your furniture not only looks timeless but is made responsibly. Our materials are chosen for how they feel, how they age, and how they fit into real life.
We believe materials tell stories. That’s why every element, from steel and wood to stone and fabric, is carefully selected for longevity, beauty, and tactile experience.
We use FSC-certified wood, European fabrics, and recyclable steel to ensure that your furniture not only looks timeless but is made responsibly. Our materials are chosen for how they feel, how they age, and how they fit into real life.
Where to find us
Where to find us
The official store and showroom is located in Malmö, Sweden. Here, you can experience our full collection of handcrafted Scandinavian furniture in person. From barstools and dining tables to armchairs and decor, every piece is displayed with the care and quality that define our brand.
Our team is on hand to guide you through materials, finishes, and custom options, so you can make confident, informed choices. Whether you're furnishing a home, office, or outdoor space, a visit to our Malmö store lets you feel the craftsmanship and comfort up close.
The official store and showroom is located in Malmö, Sweden. Here, you can experience our full collection of handcrafted Scandinavian furniture in person. From barstools and dining tables to armchairs and decor, every piece is displayed with the care and quality that define our brand.
Our team is on hand to guide you through materials, finishes, and custom options, so you can make confident, informed choices. Whether you're furnishing a home, office, or outdoor space, a visit to our Malmö store lets you feel the craftsmanship and comfort up close.