About by Crea

Who we are

Every piece is handcrafted in our own factory in Malmö

We believe good design is not only about how furniture looks, but about how it is made and how it makes you feel. Rooted in Scandinavian aesthetics, our work is built on honesty, craftsmanship and real connection.

Our story began with a single bar stool, welded by hand in a small Malmö workshop. Today by Crea furniture stands in homes all over the world, and every piece still passes through our own hands before it reaches yours.

Close-up of a gloved artisan welding the steel frame of the Diana table at the by Crea factory. Sparks fly during the precision metalwork, showcasing Swedish craftsmanship in handmade furniture production.

Our factory

Every piece is designed and handcrafted in our own factory in Sweden, by people who have worked with steel and wood for decades.

Welders, powder-coaters, woodworkers and upholsterers work side by side, each responsible for their part, and every piece is inspected before it leaves the building.

What we make

Steel that is welded rather than bolted, wood that is solid rather than veneered, and a seat height that was argued over.

Since the first Freja bar stool in 2017, the collection has grown to more than sixty designs, all drawn by our founder Alexandra Pettersson and many named after people who shaped her life.

2017

Founded in Malmö

6

Factory moves before Strömgatan 2

15+

Countries we deliver to

10 years

Warranty

Black and white close-up of a suspended Gütermann thread spool inside the by Crea production studio, emphasizing precision craftsmanship and textile detailing.

Where it happens

Design, metal fabrication, woodworking and upholstery all happen under one roof at Strömgatan 2 in Malmö. Nothing is outsourced.

Keeping production local means short transport, real accountability and a direct line between design, workshop and customer. If something can be improved, it happens the same day, in the same building.

Guided with care

Buying furniture should feel personal. Order samples of every material, book a video consultation, or ask us anything about models, colours and heights before you decide.

Every piece is then handmade in our own factory in Malmö and checked by hand before it is sent to you.

Minimalist Scandinavian showroom by Crea featuring a natural oak dining table set with black-framed chairs, cream lounge seating, and curated decor, all in a soft-toned herringbone space.

Visit our showroom

Our store and showroom at Jörgen Ankersgatan 2A in Malmö shows the full collection. Sit on the chairs, feel the materials and get advice on finishes and heights from our team.

Find us
“We do not make trends. We make furniture that outlives them.”
Alexandra Pettersson, Founder and Designer
Black and white photo of the by Crea flagship store located on Jörgen Ankersgatan in Malmö, Sweden, featuring a minimalist entrance flanked by two windows displaying handcrafted Scandinavian furniture. Our storyOne bar stool, one workshopHow a frustration in 2017 became a furniture company. Our founderAlexandra PetterssonA family of makers, and the courage to build in Sweden. Black-and-white close-up of a craftsman's hand marking upholstery fabric beside a patterned textile roll, capturing the precision and care of handmade furniture production in Sweden. Our productionMade under one roofFrom raw steel to finished piece in Malmö. Close-up detail of the Ann dining table in solid dark oak styled in a Danish design apartment in Copenhagen. Our materialsChosen to lastOak, teak, steel, stone and fabric, and why we use them.