Jewelry artist, songwriter, model, designer and entrepreneur
Efva Attling grew up in a musical family in the Stockholm suburb of Högdalen and has four sisters. Efva is one of only 85 women in Sweden who have built their own multinational company. From the first rented place in a studio, Efva Attling’s empire has stretched its tentacles in the world and beyond the jewelry design.
What began in 1996 with a small forging workshop and an unimaginable shop on Hornsgatspuckeln two years later has for over two decades developed into one of Sweden’s most successful jewelry companies and fashion brands. It’s no coincidence that Madonna is wearing Efva Attling’s jewelry.
In 2019, Efva launches an online store called The Högdalen and together with by Crea® has designed furniture in Scandinavian minimalist design. The distinctive feature of The H collection is the color Taupe, which is only sold in Efva’s collection.